token.name
The variable token.name allows programmatic querying and setting of the token's Name (the first text field in the screenshot of the Edit Token dialog).
Examples
Getting the Token Name
[h:charName=token.name]
Token Name: [charName]
Outputs the value of token.name.
Setting the Token Name
[h:token.gm_name = "Marok the Red"]
Sets the value of token.name to "Marok the Red."